From identifying the right talent to managing partnerships through execution, I help bring creators onto campaigns that extend reach, spark conversation, and connect audiences with stories in authentic ways.
When creator Ashby Florence’s comedic take on the “Hamilton Window” trend became a viral sensation, we saw an opportunity to extend the moment beyond the feed. We brought Ashby to Disney’s theatrical premiere of Hamilton, where she appeared on the press line dressed as the now-iconic Alexander Hamilton character that launched her into the cultural conversation. The experience culminated in a full-circle meeting with Hamilton creator Lin-Manuel Miranda—transforming an organic social moment into a memorable real-world cultural activation.
Building on the momentum of the viral “Hamilton Window” trend, we transformed an online cultural moment into an interactive premiere experience. We created a custom window installation that invited talent and attendees to climb through and recreate the trend themselves, generating playful, platform-native content directly from the event. By bringing the social concept into the physical space, we gave guests a memorable way to participate while extending the premiere’s reach beyond the press line.
